TEDx

1.    1. Plan B’s beliefs about the media are very different then the dominant views of people who generally believe the media, he believes that teenagers of today are being demonised by the media also that the country is being run by “c**ts”. His ideology’s are that music was his way out of the estate life. He also believes that the word chav means council housed and violent meaning this is what people mean when they describe someone as a chav. He shows that he hates politics as it only helps the rich and not the poor, and his aim is to help people that where in a situation like him.
    

      2. I think the audience of the TEDx  are readers of the guardian as the lectures are set up by the guardian newspaper, they claim to have an audience with a high income, this means they could be in the demographic group with upper class people in it such as A/B being, lawyers teachers doctors etc. The psychographic groups may be aspirers and successors this is because it is for people who are looking to become something in this world something of high class or people who already.

The audience of the music video and film probably have a wider range of the demographic groups including D/E as well as A/B  the additional people are probably people who the film is more aimed towards such as working class or even lower. I believe his audience for his music has the most range as his music targets people from their teens to 30+.

Psychographic groups could be strugglers and reformers as they seek escapism or enlightenment, freedom of restriction and personal growth. 

3.     3. Plan B believes that the media shows the youth attitude towards the police or social authorities as a moral panic. Cohen explained that a moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social set-up   He goes to explain how the media used the word ‘chav’ as an insult as opposed to its original meaning which upsets him. The government and police treat teenagers in a negative way due to the moral panics created by the media. Stanley Cohen (theorist) came up with this theory after the incidents in the 1960. Stanley Cohen believes the media makes the problems sound even worse than it actually is which is called amplification.

      From first glance the website is very well made as it suits the theme of the music album and the film this is very good when it comes to cross promotion as everything seems as one. The panoramic picture that slides across is very effective  as it reveals more of the movie as you go through the site using mise en scene it shows you the characters and what they are like and clues as to what the movie is about, for example the character holding the gun, this connotes the movie would be about violence and death which ties in with the character who is tied to the pole, he looks like he is in a position where he is being tortured or about to be killed, from first glance it could be the central character in the white shirt who sis lit in low key lighting, this means that his character would most likely be evil, finally the setting and location shows what situation the people may be in, as we can see they are surrounded by tower blocks of flats in estates, stereotypically people may think of them as 'chavs' which plan B explains he believes to mean, 'council housed and violent' if that is what he thinks it means we can infer from the setting and location that the movie has a great amount of violence and crime.

      The first thing that pops up when you visit the page is the ill manors official trailer which engages the audience straight away, this is effective as it gives something visual for the audience to see which keeps the website entertaining, also gives you an insight into the movie allowing the viewer to decide whether they would watch it or not.
      Social networking is a big part of the website,it incorporates thing like #iLLManors this is in the hopes that enough people will talk about the film so that it will trend on twitter, this will literally make it known to a MUCH wider audience then ever possible before. Also there are icons which are clickable which link the user to popular social networking sites, this allows the user to follow the ill-manors page and keep up to date with whats happening in therms of the film and even album.
      Finally the website uses synergy to also promote his album which is in fact the sound track to the iLLManors movie. The website gives links to where the user can listen to and buy his album and both the album and film have the same title. This is a huge part of promotion for Plan B as he is definitely a  more known musician then director, thus using his music to promote his movie will bring his hundreds of thousands of people in his already made fan-base to his movie.

k    Example of Broadcast

k    In this interview which was broadcasted on radio 1 Plan B is interviewed on his new album iLLManors  he then goes on to explain his political believes and the issues he tried to tackle with the music and how he came to write the song, later on in the interview he starts to talk about his movie, if we take note that the interview took place just a bit before the movie came out which is the perfect time to cross promote both the movie and film.

      E-media

      Here is another interview for an independent youtube channel and interviewer, which is asking Plan B questions about the film and most importantly Plan B tell the audience what he wants them to take away from the film.

      Print

      Here we can see a bill board poster promoting the iLLManors franchise, I say franchise because the title of the movie is shown however the writing underneath says, 'original soundtrack' which usually refers to movies, this makes the audience aware of the fact that there is both a movie and an album in just one poster. we can see the poster is there just to create some hype around the album and film and after it is up to the audience to figure out by searching ill manors on a search engine etc to see what it is all about.