tv isn't dying campaign

poster

The moving text is a freestyle rap video made by grime daily,

Colour:
The colours used in the video a colours are usually colours that would pop and standout, how ever with the use of post processing, the editor has made these colours muted which gives an unusual but effective look to the video, this could connote that the rapper is unusual and doesn't do the same thing as everybody else, also the video has a yellow warm tint to it, which connotes a sunny calm day.

Composition:
the compsition is vaired as the camera moves around alot to make space for the words that appear while he is rapping, how ever it uses the general ule of thirds techniqe approprieatly.

Pose:
The young rapper is standing still but very confidently and using his arms to portray his words aswell as his voice, this is used in modern day rap video's to show power and confidence.

Type of shot:
The shot is a medium close up on the talent, this is used to show him performing as he is using his voice to perform, additionally it is almost the type of veiwing angle the human eye would see, this makes it seem to the viewer that they are actually in front of him and he is performing to them.

Setting:
the setting is outside a delivery type loading bay which is covered with a gate, this could be somewhere in the city and could connote the background from which where the talent came from.

Lighting:
the subject is very well lit and is outside, in my opining i think it is artificial lighting but the director chose to portray it as natural lighting by pushing the white balance to a more warm colour.

The colour of the image is monochrome this shows the contrast between light and dark, which may link to 50 cents bad and good parts of his life.
there is a line separating him from his past, the picture of fingerprints which connotes prison and crime ect, this means that he has changed his life around and is now a multimillionare rolemodel who is respected around the world.
The text 'i am who i am' is very large and spans across the middle of the advert, this may imply that reebok are enforceing people to be themselves.
The picture of 50 cent is a medium close up, this allows the veiwers to see the serious expression on his face, which may infer his charicteristics as a famous person.
the fact that the shot is a medium close up enables the audience to clearly see his face which may persuade fans to be interested in the advert.
we can see a studio shot of 50 cent, which gives a clean feel to the advert, this creates a focus on 50 cent and not anything else.
there is a low key lighting set up on 50 cent, this creates a very serious mood which could reflect 50 cent's life story backed up by a quote from him.
50 cents facial expression and body language connets that he has power and authority. 

The film poster Anuvahood is aimed at promoting the feel good comedy film ‘ANUVAHOOD’.

We can see from the poster that the character on the right does not like the one on the left; this is because of his unwelcoming stare and body language. During the movie there may be a rivalry between these two characters.

The character on the left is pulling a silly face which may connote that the film is a comedy, which is backed up by the unusual colour scheme which may reflect that it is an unusual film.

The characters in the background may be less significant in the storyline as they are behind the front two, the woman in the background may connote sex appeal as she is striking a seductive pose.

Interestingly, the use of poses in the film poster is very different between each character which may infer that each character has a very different personality, e.g. violent, relaxed or angry.

The title is big and bold and uses slang, this may have been done to show the level of education of the characters have, also this would attract the younger generation as slang is widely used amongst ‘high-schoolers’ etc.

Additionally the tagline uses ‘wasteman’ which is also slang and the whole line may be able to relate to many viewers.

The colour scheme used is very bold bright and contrasted, this connotes that the film is uplifting and mainly happy and not a negative film.

The fact that the background of the city scape is cartoon and not real may connote that the film is for young adults aged range from 14-21.

The clothes worn by the characters are typical of an estate/ hood type area which gives us an idea of where the film may be set, however the poster has no set place, this use of mise-en-scene is very effective.

The facial expression of the characters are mainly either pulling silly faces or a very confused look, this can connote the idea of the characters being very uneducated or childish.

All characters are lighted to a correct exposure which is similar to a typical day lighting style however the poster is very saturated showing almost an unreal look.  

We can see this is a non-hollywood film, from the actors names and director, also the music featured in the film is from british artists, this may have affected the quality of the film poster and film, because of the budget size the institution had.

As we can see from the play on words with the title and the actors who star in the film, the film is a hybrid (comedy, british ghetto) as it is a spin off on the hit british made films 'adulthood' and 'kidulthood'

Analysing  a media text (Halsey)

The image presents Jared Leto holding a hugo boss scent bottle upside down, aswel as the background image of skyscrapers  and the word turn also being upside down, this could connote that wearing the scent is a complete change from other normal everyday perfumes. Jared Leto has a sex appeal towards women, and by having him on the add it may persuade men into believing that buying the product will make them more like him.
Jared Joseph Leto is an American actor, director, producer, and musician. Leto has appeared in both big-budget Hollywood films and smaller projects from independent producers and art houses.

The over all colour scheme of the add is a light blue, almost clear ocean like colour, which could connote that the scent has refreshing cool smell and is not heavy or musky at all.

The tagline 'its your turn' is telling the audience that it's their turn to smell great but only aslong as they buy the product.

The logo 'hugo boss' is small and has been placed in the top right corner which normally may not be great idea, but because of the success the company has already, a potential customer already knows of the brand due to the distinctive bottle shape and overall look of the logo at first glimpse.

The overall lighting of the image is very well exposed showing it is a scent that can be worn every day, this can be backed up by the casual clothing the model is wearing.

the medium shot of Jared allows to show of his sense of style which may be appreciated by his fans, but it also allows to show his emotion on his face which is rather serious, this may infer that he truly believes in the product he is advertising.

MEDIA CONSUMPTION

Newspapers

• I do not read any newspapers on a day to day basis
• if i do read newspapers i mostly look at the main headlining story
• i dont read sport sections as i do not watch sport now a days
• i like to read the interesting shocking type stories
• most of the time someone else buys the paper 

Magazines

• i used to have a subscription to PC answers magazine, i was very interested in ICT and new technology at the time
• i didn't like reading the parts where readers wrote in to the magazine as most posts were boring, i liked to read things on new technology

Television

• 4-5 hours a week, a fews years ago it was a lot more around 14 hours
• 6pm onwards
• comedies and some dramas, i like to watch funny things but i find dramas to be very interesting.
• now a days i watch tv alone on my computer
• i would only watch with others if we all want to watch the same thing

radio

• xfm, capital, westside, i like xfm as it plays rock and indie music and no other station does, capital is great as it keeps me updated on the top songs and westside is great as it is local to me and supports my area.
• less then one
• in the morning if i get dropped to school
• i dont dislike any radio stations
• with my mum who drives me
• in the car

cinema

• ted, the watch, dark knight, waterboy
• waterboy on Netflix
• i watched them with a friend at the cinema
• we both decided unanimously 

internet

• everyday
• at home 90% of the time
• Facebook youtube twitter
• socialising with friends, gathering info on hobbies
• post videos to youtube 

First impressions and hopes

The reason I chose media for one of my four A-Level choices is due to the fact of my passion for creating videos whether they be short films or music videos, the thrill I get out of posting my work to youtube and getting feedback from friends and family is what makes me want to create more and more!

There hasn't been a day I can recall where I havent used some type of social network or video sharing site to entertain me for hours on end (ever since I discovered the internet at least).

My first impressions of Media AS is exactly what I thought it to be, a hard, but rather enjoyable course, also that I have two great teachers with years of experience to help me get my desired grade which is brilliant!

My hopes for the course is that it will teach me the skills and techniques I will need to know to land me a qualification, by doing this it will enable me to get a job in the field of the music/media industry which is where I would like to be in 5 years time.