The ad featured an illustration of Jesus Christ grinning broadly and winking with an image of the Sacred Heart on his chest, alongside the headline, "Miraculous deals on Samsung Galaxy Android phones". It was created by Adam & Eve. Media was planned by the7stars.
The Advertising Standards Authority (ASA) banned the ad after 98 people objected and claimed it was offensive to the Christian faith because of the imagery used, the use of the word "miraculous" and because it was published during the Easter period.
Phones4U defended itself by saying the intention of the ad, which ran in the Metro, was to portray a light-hearted, positive and contemporary image of Christianity.
The phone company issued an apology to all those who complained and withdrew the ads.
The Advertising Standards Authority(ASA) has announced a ban on the magazine advertisement for L’Oreal’s Revitalift Repair 10.
It ruled the image ‘misleadingly exaggerated’ the performance of the product.
The decision has been welcomed by Lib-Dem MP Jo Swinson, who is campaigning against the use of airbrushing and unrealistic images of beauty in advertising.
The British actress is not the first renowned beauty to have her image digitally enhanced to give a false impression of the benefits of using popular beauty products.
Sources of information;
http://www.whatsonxiamen.com/
http://www.campaignlive.co.uk/
