case study slide 1

1.     Film Media in context

The industry promotes the film in many ways, E-media, Broadcast Media & Print Media, for ill manors specifically the industry used billboards, magazine articles, chat show interviews etc. to promote the film and album together.

An example of Print media used to promote the film ill manors is this bill board-

 Here we can see a bill board poster cross promoting the iLLManors franchise, I say cross promoting because the title of the movie is shown however the writing underneath says, 'original soundtrack' which usually refers to movies, this makes the audience aware of the fact that there is both a movie and an album in just one poster, the industry has used synergy to maybe save money on such a small budget and save time promoting two things at once. We can see the poster is there just to create some hype around the album and film and after, it is up to the audience to figure out by searching ill manors on a search engine or social networking website to see what it is all about.

Speaking of social networks, the industry have also used this as a form of E-media, a new and deviceful way to spread messages to a mass audience within the click of a button , all for free this is great for the industry as money is a key factor when promotion comes to priority, an example of this is the ill manors twitter page,

By using this new age method to advertise the industry can keep up with its younger audience by allowing them to instantly communicate to people who are interested, they can inform followers on things such as DVD releases or signings and are able to promote with ease by posting a status or ‘tweeting’ and ‘retweeting’.

The ill Manors twitter page, boast 4k followers, that’s  4,000 that they can inform their merchandise, film screening, also Plan B himself has a massive 383.4k followers and this moment he is promoting The IllMANORS UK Arena Tour.

Finally the industry used Broadcast methods to promote The Film and Soundtrack, TV and Radio were used, The Jonathon Ross show on Itv1 and Plan B’s Radio1 interview where big hits for ILLMANORS Promotional approach.

http://www.youtube.com/watch?v=wB7ka1x9INQ&safe=active

Plan B appeared on The Jonathon Ross show, which is a popular show which is aired on itv, a company which is a commercial broadcaster, Jonathon Ross introduces Plan B as the most interesting artist around which is a great advantage to both party’s as Plan B’s reputation sores higher due to a large loosely mainstream audience who view the show, and Jonathon is more likely to get higher profile celebs being able to come onto the show because of his nice gestures and hospitality.

The industry who would have initially got him a space on Jonathon Ross’ show would also benefit as for no cost at all they have got him to be able to promote himself to a largely susceptible crowd, This particular broadcast boasted 2.32 million viewers, to get that kind of coverage with an already established audience would normally cost the industry millions.

Print Media Key issues

Print is a great way to promote any type of media; there are many advantages however it has disadvantages also.

One advantage to print media is that it is usually less costly then broadcasting, another is that it can be targeted very specifically at different audiences, and lastly more detailed information can be given about a product. If the Industry Pay for Print media to be published they can be biased and control what is being said about for e.g., IllMANORS, however if something like a review appeared in a magazine such as empire they will gain the publicity for free however it may come at a cost of being a critical and unbiased review, this is not in the favour for the industry.

A downside to print media is that it is not an instant source of information like E-media is, most magazine company’s come out with an issue once every 2 weeks or maybe even once a month,

However most if not all magazine companies combat this by having an accompanying website to cover things that happen in between the issue releases.

Another way Print Media combats other media forms is that it can offer exclusive interviews with directors and actors, this allows them to have a unique selling point thus giving reason for a consumer to buy a magazine rather than look online.

E-Media Key issues

Electronic media depends mainly on electricity. In areas with frequent power cuts or in the rural areas, it is not a viable replacement for newspapers. Print media is easily accessible and widely read. Anyone can buy it since it is cheaper and available in the remotest of the villages. In a country like India, subscribing to newspapers is cheaper than taking an Internet connection. Print media is local to the city or the region and carries information about the local events like a play being screened in the town or an inter-school chess tournament. Even if you read a nice article online, what are the chances that you will store it and re-read? Searching for the article will take forever amidst the GBs of data that you have. I read Stanford commencement speech by Steve Jobs and I liked it so much that I took printout of it and kept it in my drawer, because I wanted to re-read later. It is easier to locate a piece of paper in your drawer than locate a file among the 120 GB data that you have on your hard disk. On TV, the quality of news is deteriorating these days because of the competition between the channels. They try to sensationalize the news unnecessarily in an attempt to increase viewership.

Broadcasting key issues

Advertising costs:

The cost of a single 30-second advert during primetime TV can be very significant and not everyone watching may be in your target market, also the production cost of a TV show or commercial is another factor.

Viewing habits are also another key issue faced by broadcasting TV 50 years ago family’s used to sit together and choose out of a couple of channels to watch and that was it, now there are thousands of channels to choose from and with the increase of technology in pvr’s and sky+ time shifting is just a standard feature expected by the public, also this allows viewers to skip commercials which can be another factor.

Finally because prime time TV and radio has such a large audience there can be a lack of target ability, broadcast television is shotgun advertising, not sniper advertising. There can be a lot of wasted slot time when advertising on radio and TV

audience profile

CHARACTERS

ANDRE (STEFAN)

 GANG MEMBER 2

 GANG MEMBER 3

 GANG MEMBER 1

 ZULQ

SATUS UPDATE

 have written out a script for the whole 2 and a half minute piece, zulq has started on the storyboard and we are all doing the schedule collectively. Stefan has been giving the responsibility of the shot list.
all these thing should be completed by monday.

Equipment we are using

CANON 24-105MM F3.5

 CHINON 50MM 1.9

 CANON 24MM 1.4L

 ZOOM H4N AUDIO RECORDER

 AKG C2000B

CANON 7D

SONY HXR MC2000E

Progress Report 1 Christmas holidays

Progress Report: Christmas Holidays

During the Christmas holidays we started on some pre-production work, things like figuring out what equipment we will need, a rough story board, location scouting, and reconsidering story line due to focus group. What we will need to do next week is finalise a story board and shot list and figure out what each group member is doing in terms of production.  

institution research

Targeting an audience of 16 to 34-year-olds, BBC Three's programme has to compete heavily with rivals, including ITV2 and E4, for an audience that the BBC has traditionally had difficulty in attracting. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky1. On average, nine million people watch BBC Three every week, and it has a 2.6% share of he 15–34-year-old audience and 1.7% of the whole population, according to BARB. These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continues to publish figures which the BBC argues are unrepresentative.

E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group.

https://docs.google.com/presentation/d/17cmRduKxJYwkayTzXvfzSvfFLN5dn64MKtDWo8xcfXM/edit



^^^^^^^^^^^ amazing powerpoint i found on e4's audience

focus group write up

Seems different, I would like to check out the first episode if it’s good I would carry on watching it.

I like that they involved twitter to get involved with the younger audience,

Sounds really good, I would watch it , it takes place at a bench all the time, like friends are always at a café but theirs is a bench.

So it works in terms of the location? Nice.

I like that there’s 3 characters so you can keep up with them, but there’s no female characters which I’m not interested in so I can’t really relate to it. But if they do add female characters, yeah I will tune in.

I don’t know anything about the storyline they just said that the concept…

I like the whole concept but I think the whole thing is targeted mostly towards males instead of females.

I think the ideas really good but the names kind of boring because the names something that grabs the audience’s attention but the bench it kind of, boring you know?  Like ‘the bench’ what’s that?

If you had a more exciting name I think it’d be better and urm if you had females as well because there’s only males, I think unless the females found the men attractive but otherwise more females would be better

I not sure if id watch it because if its just about three boys then I wouldn’t as I would want to see more females characters.

Yeah I like it I would watch it but are you going for like a comedy or something?

Cause I don’t know if it would be successful if you cant swear.

I think hargio’s point is a good one.

Well I don’t know enough about the show to know whether I would watch it I mean you haven’t even explained what its about or even the characters names.

The focus group was very helpful to our initial idea however a lot of the points made are points which would be very helpful if we were making a full series and not just the opening 2 minutes, we have set our main characters, we could however add girls in which would be a great idea but I think that’s an idea for later on in the series not for the opening 2 minutes as I believe even 3 characters is more then enough when it comes to introducing new people to an audience.

I believe that an idea coming from one of the focus group members questioning whether our concept was a comedy and if not the challenges we would have to face because of the pre watershed element. This is a very good idea we could incorporate into our urban teen drama idea. This is a great idea as shows we are basing our concept on such as ‘misfits’ are serious shows but still have elements of comedy in them.

The idea we have for the opening 2 minutes is not to show the genre of show but the characters, we are going to try and capture the audience’s attention by making them connect to our characters instead of have to worry about minor loose ends which would only occur as a problem if we were making a full series.

A member of the focus group questioned the name The Bench for our title of the show, saying it was boring and didn’t mean much, I can see where she is coming from, but I don’t think she understood the main concept of the bench, it’s a communal area however they believe its theirs, they have a sort of attachment to it, so why not name the show about the most reoccurring object in the storyline?

“Seems different, I would like to check out the first episode if it’s good I would carry on watching it.”

This quote is exactly what we are going for, we will aim to use mise en scene and clever camera techniques to really make the first 2 minutes eye catching and really make the viewer want to carry on watching by giving an insight into the characters lives but not giving too much away, in terms of any narrative.

TEDx

1.    1. Plan B’s beliefs about the media are very different then the dominant views of people who generally believe the media, he believes that teenagers of today are being demonised by the media also that the country is being run by “c**ts”. His ideology’s are that music was his way out of the estate life. He also believes that the word chav means council housed and violent meaning this is what people mean when they describe someone as a chav. He shows that he hates politics as it only helps the rich and not the poor, and his aim is to help people that where in a situation like him.
    

      2. I think the audience of the TEDx  are readers of the guardian as the lectures are set up by the guardian newspaper, they claim to have an audience with a high income, this means they could be in the demographic group with upper class people in it such as A/B being, lawyers teachers doctors etc. The psychographic groups may be aspirers and successors this is because it is for people who are looking to become something in this world something of high class or people who already.

The audience of the music video and film probably have a wider range of the demographic groups including D/E as well as A/B  the additional people are probably people who the film is more aimed towards such as working class or even lower. I believe his audience for his music has the most range as his music targets people from their teens to 30+.

Psychographic groups could be strugglers and reformers as they seek escapism or enlightenment, freedom of restriction and personal growth. 

3.     3. Plan B believes that the media shows the youth attitude towards the police or social authorities as a moral panic. Cohen explained that a moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social set-up   He goes to explain how the media used the word ‘chav’ as an insult as opposed to its original meaning which upsets him. The government and police treat teenagers in a negative way due to the moral panics created by the media. Stanley Cohen (theorist) came up with this theory after the incidents in the 1960. Stanley Cohen believes the media makes the problems sound even worse than it actually is which is called amplification.

      From first glance the website is very well made as it suits the theme of the music album and the film this is very good when it comes to cross promotion as everything seems as one. The panoramic picture that slides across is very effective  as it reveals more of the movie as you go through the site using mise en scene it shows you the characters and what they are like and clues as to what the movie is about, for example the character holding the gun, this connotes the movie would be about violence and death which ties in with the character who is tied to the pole, he looks like he is in a position where he is being tortured or about to be killed, from first glance it could be the central character in the white shirt who sis lit in low key lighting, this means that his character would most likely be evil, finally the setting and location shows what situation the people may be in, as we can see they are surrounded by tower blocks of flats in estates, stereotypically people may think of them as 'chavs' which plan B explains he believes to mean, 'council housed and violent' if that is what he thinks it means we can infer from the setting and location that the movie has a great amount of violence and crime.

      The first thing that pops up when you visit the page is the ill manors official trailer which engages the audience straight away, this is effective as it gives something visual for the audience to see which keeps the website entertaining, also gives you an insight into the movie allowing the viewer to decide whether they would watch it or not.
      Social networking is a big part of the website,it incorporates thing like #iLLManors this is in the hopes that enough people will talk about the film so that it will trend on twitter, this will literally make it known to a MUCH wider audience then ever possible before. Also there are icons which are clickable which link the user to popular social networking sites, this allows the user to follow the ill-manors page and keep up to date with whats happening in therms of the film and even album.
      Finally the website uses synergy to also promote his album which is in fact the sound track to the iLLManors movie. The website gives links to where the user can listen to and buy his album and both the album and film have the same title. This is a huge part of promotion for Plan B as he is definitely a  more known musician then director, thus using his music to promote his movie will bring his hundreds of thousands of people in his already made fan-base to his movie.

k    Example of Broadcast

k    In this interview which was broadcasted on radio 1 Plan B is interviewed on his new album iLLManors  he then goes on to explain his political believes and the issues he tried to tackle with the music and how he came to write the song, later on in the interview he starts to talk about his movie, if we take note that the interview took place just a bit before the movie came out which is the perfect time to cross promote both the movie and film.

      E-media

      Here is another interview for an independent youtube channel and interviewer, which is asking Plan B questions about the film and most importantly Plan B tell the audience what he wants them to take away from the film.

      Print

      Here we can see a bill board poster promoting the iLLManors franchise, I say franchise because the title of the movie is shown however the writing underneath says, 'original soundtrack' which usually refers to movies, this makes the audience aware of the fact that there is both a movie and an album in just one poster. we can see the poster is there just to create some hype around the album and film and after it is up to the audience to figure out by searching ill manors on a search engine etc to see what it is all about.