institution research

Targeting an audience of 16 to 34-year-olds, BBC Three's programme has to compete heavily with rivals, including ITV2 and E4, for an audience that the BBC has traditionally had difficulty in attracting. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky1. On average, nine million people watch BBC Three every week, and it has a 2.6% share of he 15–34-year-old audience and 1.7% of the whole population, according to BARB. These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continues to publish figures which the BBC argues are unrepresentative.

E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group.

https://docs.google.com/presentation/d/17cmRduKxJYwkayTzXvfzSvfFLN5dn64MKtDWo8xcfXM/edit



^^^^^^^^^^^ amazing powerpoint i found on e4's audience