Analysing  a media text (Halsey)

The image presents Jared Leto holding a hugo boss scent bottle upside down, aswel as the background image of skyscrapers  and the word turn also being upside down, this could connote that wearing the scent is a complete change from other normal everyday perfumes. Jared Leto has a sex appeal towards women, and by having him on the add it may persuade men into believing that buying the product will make them more like him.
Jared Joseph Leto is an American actor, director, producer, and musician. Leto has appeared in both big-budget Hollywood films and smaller projects from independent producers and art houses.

The over all colour scheme of the add is a light blue, almost clear ocean like colour, which could connote that the scent has refreshing cool smell and is not heavy or musky at all.

The tagline 'its your turn' is telling the audience that it's their turn to smell great but only aslong as they buy the product.

The logo 'hugo boss' is small and has been placed in the top right corner which normally may not be great idea, but because of the success the company has already, a potential customer already knows of the brand due to the distinctive bottle shape and overall look of the logo at first glimpse.

The overall lighting of the image is very well exposed showing it is a scent that can be worn every day, this can be backed up by the casual clothing the model is wearing.

the medium shot of Jared allows to show of his sense of style which may be appreciated by his fans, but it also allows to show his emotion on his face which is rather serious, this may infer that he truly believes in the product he is advertising.