Monday, 24 September 2012


The colour of the image is monochrome this shows the contrast between light and dark, which may link to 50 cents bad and good parts of his life.
there is a line separating him from his past, the picture of fingerprints which connotes prison and crime ect, this means that he has changed his life around and is now a multimillionare rolemodel who is respected around the world.
The text 'i am who i am' is very large and spans across the middle of the advert, this may imply that reebok are enforceing people to be themselves.
The picture of 50 cent is a medium close up, this allows the veiwers to see the serious expression on his face, which may infer his charicteristics as a famous person.
the fact that the shot is a medium close up enables the audience to clearly see his face which may persuade fans to be interested in the advert.
we can see a studio shot of 50 cent, which gives a clean feel to the advert, this creates a focus on 50 cent and not anything else.
there is a low key lighting set up on 50 cent, this creates a very serious mood which could reflect 50 cent's life story backed up by a quote from him.
50 cents facial expression and body language connets that he has power and authority. 

1 comment:

  1. WWW: I love the idea of a line separating him from his past - brilliant analysis!
    EBI: I think you could consider how the ad as a whole appeals to an audience.
    LR: What is it about the negative side of his life that might appeal to Reebok's core audience?

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