The moving text is a freestyle rap video made by grime daily,
Colour:
The colours used in the video a colours are usually colours that would pop and standout, how ever with the use of post processing, the editor has made these colours muted which gives an unusual but effective look to the video, this could connote that the rapper is unusual and doesn't do the same thing as everybody else, also the video has a yellow warm tint to it, which connotes a sunny calm day.
Composition:
the compsition is vaired as the camera moves around alot to make space for the words that appear while he is rapping, how ever it uses the general ule of thirds techniqe approprieatly.
Pose:
The young rapper is standing still but very confidently and using his arms to portray his words aswell as his voice, this is used in modern day rap video's to show power and confidence.
Type of shot:
The shot is a medium close up on the talent, this is used to show him performing as he is using his voice to perform, additionally it is almost the type of veiwing angle the human eye would see, this makes it seem to the viewer that they are actually in front of him and he is performing to them.
Setting:
the setting is outside a delivery type loading bay which is covered with a gate, this could be somewhere in the city and could connote the background from which where the talent came from.
Lighting:
the subject is very well lit and is outside, in my opining i think it is artificial lighting but the director chose to portray it as natural lighting by pushing the white balance to a more warm colour.
WWW: Good analysis - you've picked out some interesting aspects but...
ReplyDeleteEBI: ...I think you could say a lot more. The location alone is interesting - the mic looks like a studio but the background is industrial estate. What about the use of text added in the edit?
LR: How does the use of text and graphics add to the overall effect? Does it make it more produced and less 'street'?
I believe the use of text and graphics gives a new age look to the video, this contrasts highly with the original background of grime music videos, i believe the contrast of old and new features of a grime video are used to a great effect in this video, this hybrid has been created because an underground genre of music is starting to become more known ,therefore the video's are starting to look more polished and less 'street', new technology and money is starting to become more involved with grime music and this is the result of it.
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