The film poster Anuvahood is aimed at promoting the feel good comedy film ‘ANUVAHOOD’.

We can see from the poster that the character on the right does not like the one on the left; this is because of his unwelcoming stare and body language. During the movie there may be a rivalry between these two characters.

The character on the left is pulling a silly face which may connote that the film is a comedy, which is backed up by the unusual colour scheme which may reflect that it is an unusual film.

The characters in the background may be less significant in the storyline as they are behind the front two, the woman in the background may connote sex appeal as she is striking a seductive pose.

Interestingly, the use of poses in the film poster is very different between each character which may infer that each character has a very different personality, e.g. violent, relaxed or angry.

The title is big and bold and uses slang, this may have been done to show the level of education of the characters have, also this would attract the younger generation as slang is widely used amongst ‘high-schoolers’ etc.

Additionally the tagline uses ‘wasteman’ which is also slang and the whole line may be able to relate to many viewers.

The colour scheme used is very bold bright and contrasted, this connotes that the film is uplifting and mainly happy and not a negative film.

The fact that the background of the city scape is cartoon and not real may connote that the film is for young adults aged range from 14-21.

The clothes worn by the characters are typical of an estate/ hood type area which gives us an idea of where the film may be set, however the poster has no set place, this use of mise-en-scene is very effective.

The facial expression of the characters are mainly either pulling silly faces or a very confused look, this can connote the idea of the characters being very uneducated or childish.

All characters are lighted to a correct exposure which is similar to a typical day lighting style however the poster is very saturated showing almost an unreal look.  

We can see this is a non-hollywood film, from the actors names and director, also the music featured in the film is from british artists, this may have affected the quality of the film poster and film, because of the budget size the institution had.

As we can see from the play on words with the title and the actors who star in the film, the film is a hybrid (comedy, british ghetto) as it is a spin off on the hit british made films 'adulthood' and 'kidulthood'