Mainstream

Mainstrme people are people who usually follow the crowd and take the hegemonic views in life very easily, they like to avoid risks by doing things that others may think is different or unnatural, this is because they like to feel accepted in society.

Resigners
 may suit the older generation, they like dicipline, limitation, rigity,
duty and having roles.

Succeeders

This advert would relate to the succeeders as this group would normally be high class and management material. Therefore I think this advert would relate to them as blackberry is used by all business men as it gives them esurience knowing they have the latest smart phone. This would also suite them as succeeders choose brands that are well known, therefore they would choose blackberry as they are one of the leading phone companies.

Reformers

The reformers group would contain people who seek Freedom from restriction, personal growth and social awareness. These people would have attended higher education, therefore searching for products of a high quality. I believe this advert would fit this group as this group of people would want high quality products as they also do not look at finding a cheaper priced product. Also D&G is seen to be a high class brand which many people adore therefore being right for this group. This group would also search for products that are in trend at that time.

aspirers

The group would want to seek materialistic, acquisitive, affiliative and oriented to extrinsics. The group would also buy products demanding on the brands image and appearance to others. This group would also go for products on how popular they are. This group is normally associated with the younger generation. I believe this advert would fit this group as nike is seen to be a popular brand, also many of the younger generation would shop places who sell nike.

This group would contain people who are Heavy consumers of alcohol, eat junk food regularly and buy lottery tickets weekly. I think this advert would relate to this group.